Maria Varmazis

Professional geek translation services

Content strategy, management & development

Content strategy, management & development

None of us consume content in just one way, which is why I believe that the core idea for content really sings when it’s adapted for a variety of channels.

Making content, regardless of format, takes quite a bit of work and resources, so my philosophy is to squeeze every drop out of content: Reformat it, plan a robust promotion campaign around it, make sure that people can consume it in a variety of ways so it reaches the widest possible audience, effectively.

The content services I offer include:


Work Samples

As you might imagine working primarily for information security clients, most of my client work is proprietary and not publicly disclosable. Samples of my public work is below, and additional samples are available upon request.

Writing

Technical & corporate audience

Often the value proposition for corporate blogging is to tie product strengths to relevant current events, as well as promote gated content, like webinars and whitepapers. Sample work of mine in this vein:

Broad target audience

Sometimes part of a B2B communication strategy to broaden brand awareness is to appeal to a broader, non-customer audience. This often involves creating a lot of “explainer” content. The example blogs below are targeted at an audience with little to moderate information security knowledge, and the goal is to educate on important privacy and security topics without relying on jargon or FUD (fear, uncertainty, doubt).